SCALE
YOUR
BEAUTY
BRAND.

From high-converting websites, to paid ads, and strategic mentoring, everything is built around helping you achieve your business goals.

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HOW WE MAKE AN IMPACT.

You don’t need to have everything figured out to be here.

Maybe you’ve run ads before.
Maybe you haven’t yet.
Maybe your website converts sometimes.
Maybe you’re still building momentum.

That’s fine.

What matters is this: You’re serious about turning your brand into something structured and scalable.

Not a side project.
Not a hobby.
Not “let’s just try things and see.”

This is for beauty founders who are already in motion. 

Beauty founders who understand that growth requires investment, refinement and real strategy.

If you’re still testing whether business is for you, this probably isn’t for you at this stage.

If you’re committed to building properly, you're in the right place.

WEB DESIGN - IMPRESSIONS COUNT.

Your website isn’t just a place people land.
It’s where decisions happen.

In beauty, perception is everything.
Trust is everything.
Clarity is everything.

If your site looks good but doesn’t guide people, you lose them.

We rebuild websites aroundone thing: Conversion.
- Clear positioning.
- Clean structure.
- Intentional messaging.
- Strong calls to action.

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PAID ADS -
GET INFRONT OF YOUR DREAM CUSTOMERS.

You’ve probably run ads before.

Maybe they worked for a bit.

Maybe you boosted posts and hoped for the best.

And when sales dipped, you weren’t sure why.

That’s the problem. 

Most beauty brands don’t fail at ads because “ads don’t work.”
They fail because there’s no structure behind them.

No testing plan.
No clear creative angles.
No defined scaling rules.
No understanding of what the numbers actually mean.

So performance feels random.

We don’t run ads just for attention, we run ads to with the purpose of getting sales, leads, and bookings.

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MENTORSHIP - CLARITY MAKES ALL THE DIFFERENCE

This isn’t a fixed program or a one-size-fits-all framework.

It’s strategic support built around where your business is right now.

Some founders need help refining their landing pages.
Others need clarity on their offer.
Some need to restructure their ads.
Others need to simplify the entire path from visitor to sale.

We start by understanding your current position.

Your numbers, your bottlenecks, your goals, and then focus on what will what we need to change and implement for you to get to your goals.

The direction will depend on what you need.

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YOU'RE A FREE CALL AWAY.

Apply to work with us and if it's a good fit we'll reach out to book a free call and tell us about your business - what’s working, what’s not, and where you want it to go.

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WHAT OUR CLIENTS SAY

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@beautybybella.k

Luke’s constantly analysing performance, testing new angles, giving feedback on what to film, what to change, and where the bottlenecks might be. I love that he doesn’t just blame the ads if something isn’t converting, he looks at landing pages, pricing, positioning, and helps fix the real issue. Communication has been great too. He’s proactive, honest, and actually cares about getting results. If you’re looking for someone who genuinely understands marketing and doesn’t just boost posts and hope for the best, Luke is your person.
THANKYOU!

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@brushologyau

Working with Luke has completely elevated the way we approach marketing at Brushology.
Before bringing him on, we were running ads but there wasn’t a clear structure behind the creative or funnel strategy.
Luke rebuilt everything with intention. He mapped out proper TOF, MOF and BOF messaging, created aligned UGC angles, refined our product positioning, and made sure every ad had a purpose.
Since working together, our strategy feels scalable, intentional, and far more refined.

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@visionbeauty.academy

Working with Luke has honestly been one of the best decisions I’ve made for my business.
He took the time to properly set everything up, made sure tracking was done correctly, and explained what was happening in a way that actually made sense.
I never felt left in the dark.What I appreciate most is that he genuinely cares about performance and growth.
If you’re a beauty business owner looking for someone who actually knows what they’re doing (and won’t just burn your budget), I couldn’t recommend Luke more highly.

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@lashupmastery

Working with Luke has honestly been one of the best decisions I’ve made for my business.
He took the time to properly set everything up, made sure tracking was done correctly, and explained what was happening in a way that actually made sense.
I never felt left in the dark.What I appreciate most is that he genuinely cares about performance and growth.
If you’re a beauty business owner looking for someone who actually knows what they’re doing (and won’t just burn your budget), I couldn’t recommend Luke more highly.

MEET THE
FOUNDER.

I entered the beauty industry in 2016 with my first business - a lash supplies brand.

At that point, I wasn’t trying to become a marketer.
I was just trying to build something that worked.

But as the brand grew, I started noticing something.

While other suppliers launched loudly and disappeared just as quickly, my business kept moving forward.

Sales weren’t random.
Customers returned.
Campaigns performed.

And that raised a question I couldn’t ignore: Why were some brands growing… while others were constantly falling?

Was I next on the chopping block?

That uncertainty pushed me deeper.

I stopped wondering and started analysing.

I rewrote product pages.
Changed headlines.
Adjusted pricing.
Studied competitors.
Rebuilt landing pages.
Tested different ad creatives and audiences.
Watched where customers dropped off and fixed it.

Over time, a pattern emerged and it wasn’t luck.

It was positioning.
It was structure.
It was conversion.
Not louder marketing - better built systems.

My website didn’t just look good.
It guided decisions.

My ads weren’t just active.
They were structured, tested and constantly improved.

My messaging wasn’t generic.It was intentional and specific to my customers.

The more I understood these ideas, the more I became obsessed with marketing.

Over the last eight years, that obsession turned into frameworks.

Campaign structures.
Sales funnels.
Testing models.
Conversion systems.

Patterns I’ve seen repeat across brands that grow.

MEKAR exists because of that lesson.

I've learned that success in this industry isn’t always about doing more.

It’s about building better.

When structure replaces guesswork, growth stops feeling random.

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FREQUENTLY ASKED QUESTIONS.

GENERAL QUESTIONS.

WHO DO YOU TYPICALLY WORK WITH?

Beauty brands, salons, and educators already operating who want to refine, optimise and scale properly.

WHAT HAPPENS ON THE FREE DISCOVERY CALL?

We review your positioning, website and/or ads, discuss your goals, and map where the biggest opportunity sits.

HOW MUCH DOES IT COST TO WORK WITH YOU?

Investment varies based on scope. We discuss options on the call after understanding your needs.

ARE THERE ANY LOCK IN CONTRACTS?

We don't offer any lock in contracts.
Everything is on a month-to-month basis. 

WEBSITE QUESTIONS.

DO YOU BUILD NEW WEBSITES OR IMPROVE EXISTING ONES?

Both. Depending on your current setup, we either rebuild strategically or refine what’s already there.

DO YOU ONLY WORK ON SHOPIFY?

Primarily Shopify and platforms suited to ecommerce. But for service-based beauty brands we sometimes use other platforms.

HOW LONG DOES A WEBSITE TAKE TO FINISH?

It really depends on the project and everyone is different.
But, an average turnaround time is 1-2 weeks.

PAID ADS QUESTIONS.

WHAT PLATFORMS DO YOU USE TO RUN ADS ON?

Primarily Meta (Facebook & Instagram) and Google ads. 

WHAT DOES AD MANAGEMENT INCLUDE?

We build a structured setup designed to test properly, optimise consistently, and scale when the numbers support it.

That includes campaign strategy, creative direction, budget management, and ongoing performance optimisation.

The focus is simple: generating sales, leads, and bookings in a controlled, measurable way.

MENTORSHIP QUESTIONS.

WHAT'S THE DIFFERENCE BETWEEN MENTORSHIP AND THE SERVICES YOU PROVIDE?

Mentorship gives you clarity and direction to execute yourself. Done-for-you services handle implementation.

HOW OFTEN DO WE MEET DURING MENTORSHIP?

Depending on your program, and what you need....

WHAT DOES THE MENTORSHIP COVER?

It covers positioning, offers, funnels, systems and growth strategy.

HAVE ANY OTHER QUESTIONS?

 Feel free to leave your questions to us. We will reply you within 24 hours.